MìLà x Simu Liu – Omakase Dinner Experience

Full Campaign Rollout

Client: Shopify & MìLà Dumplings
Role: Client Liaison, Artist Relations, Brand Strategy, Creative Direction, Event Producer
Year: 2026

In partnership with Shopify, MìLà and Simu Liu hosted an exclusive omakase dining experience for 88 guests, bringing together A-list celebrities, VIPs, and tastemakers for an intimate evening celebrating food, culture, and entrepreneurship.

Co-hosted by Simu Liu and MìLà founder Jen Liao, the event blended elevated hospitality with immersive brand storytelling, highlighting the intersection of culinary innovation and commerce. Guests enjoyed a curated dining experience alongside exclusive gifting, featuring a seamless Shopify POS-powered checkout that brought the brand's commerce capabilities to life.

The activation was supported by a comprehensive social media strategy spanning and influencer strategy, event promotion, on-site coverage, post-event recaps, and an exclusive entrepreneurial video featuring Simu Liu, highlighting his journey as an investor and entrepreneur and his partnership with MìLà. Together, the experience and digital storytelling amplified the brand's reach, connected influential audiences with MìLà, and showcased Shopify's role in empowering founder-led businesses.