CatGPT Physical Phones Pop-Up Experience

Client: Shopify & CatGPT
Role: Client Liaison, Influencer Relations, Brand Strategy, Creative Direction, Event Producer
Year: 2026

In partnership with Shopify, creator and entrepreneur Cat Goetze (CatGPT) brought her brand Physical Phones to New York City for an immersive, two-day retail experience celebrating nostalgia, human connection, and entrepreneurship. Inspired by 1990s NYC, the pop-up transformed Shopify's SoHo storefront into an interactive brand experience blending analog culture with modern commerce.

The activation kicked off with an exclusive VIP soirée, bringing together creators, media, entrepreneurs, and influential guests for an evening of curated experiences. From martinis and pizza to personalized postcards, staged paparazzi moments, retro phone booths, and photo activations, every detail brought CatGPT's creative vision and the Physical Phones brand to life.

The experience continued with a public-facing retail pop-up, inviting guests to discover, experience, and purchase Physical Phones firsthand through Shopify-powered commerce. During the activation, the brand celebrated a major milestone, surpassing $1 million in cumulative sales.

The launch was amplified through social storytelling, including event highlights, creator-driven content, post-event recaps, and founder-focused storytelling showcasing Cat's entrepreneurial journey. Together, the activation connected digital audiences with a tangible brand experience while demonstrating Shopify's role in empowering creators to build and scale successful businesses