Rare Beauty – Soft Pinch Blush Launch

Full Campaign Rollout

Client: Shopify & Rare Beauty
Role: Client Liaison, Artist Relations, Brand Strategy, Creative Direction, Event Producer
Year: 2025

In partnership with Shopify, Rare Beauty launched an immersive 4 day pop-up experience celebrating the debut of three new Soft Pinch Blush shades. The activation blended beauty, technology, and commerce, featuring the debut of the innovative “Magic Mirror,” an interactive experience that matched guests with their perfect blush shade based on their skin tone.

The launch was supported by a comprehensive social media strategy spanning influencer strategy, pre-launch promotion, event coverage, post-event recaps, and founder-focused storytelling highlighting Selena Gomez’s entrepreneurial journey. The experience also featured exclusive NFC-enabled video content from Selena herself, creating a personalized connection between the brand and its community.