Vans x SXSW Artist Portraits

Client: Vans
Role: Creative Direction, Artist Relations
Years: 2015 - 2017

During SXSW, Vans created a unique lounge space to host, gift, and create portraits with their artists. Photographer Jonathan Weiner aimed to capture artists in their raw form without frills, creating an intense yet beautiful series of faces. The project captured over 500 artists and helped fuel some of the most notable Vans brand partnerships to date.