Vans Spirit of DIY Tour

Client: Vans
Role: Creative Direction, Artist Relations, Experiential Strategy & Execution
Years: 2019

As part of the global brand campaign, This Is Off The Wall, the campaign explores what 'Off The Wall' means through a series of digital narratives and international events that bolster the various art forms Vans has supported since its inception. 

Inspired by the “Do It Yourself” ethos of the Hardcore Punk movement in the late 1970s, there is a thriving global community of musicians, artists, and fans that champion the idea of carving out your own path and not waiting for permission. When the goal is unfiltered creative expression, there is no perfect approach. The only real response is taking matters into your own hands and creating what you want to see. Vans created a 11 stop tour across the U.S. to elevate and support DIY in order to shine a light on the scene and highlight the creatives within this movement.