Lando Norris x Quadrant - Multi-City Pop-Up Experience

Client: Shopify, Lando Norris, & Quadrant
Role: Client Liaison, Artist Relations, Brand Strategy, Creative Direction, Event Producer
Year: 2026

In Shopify's largest partnership to date, Formula 1 World Champion Lando Norris and his lifestyle brand Quadrant partnered with Shopify to bring two immersive retail experiences to London and Austin. Spanning 12 days across two international markets, the six-day pop-ups coincided with the British and United States Grand Prix weekends, bringing together motorsport, fashion, technology, and commerce to connect Quadrant's global digital community with the brand in real life.

The London activation transformed Outernet into a high-impact retail destination, featuring an immersive LED takeover, interactive experiences, exclusive merchandise drops, and the Quadrant Mod Shop, where fans could customize products through Shopify-powered commerce. A special appearance by Lando Norris brought fans closer to the brand's founder. Building on London's success, the partnership expanded to Austin with a second six-day retail activation featuring exclusive merchandise, interactive fan experiences, and limited-edition collections celebrating the U.S. Grand Prix.

The partnership was amplified through a comprehensive global social and communications strategy spanning launch announcements, race-week promotion, creator collaborations, on-site content, founder-led storytelling, and post-event recaps. The London activation alone welcomed over 10,000 visitors, generated 5.9 million impressions and 422,000 social engagements, and achieved 100% sell-through of its Silverstone Collection. Together, the activations demonstrated Shopify's ability to power large-scale, culture-driven retail experiences, transforming digital fandom into real-world engagement and commerce.