Vans High School Custom Culture

Client: Vans
Role: Artist Relations, Producer, Brand Strategy, and Creative Direction
Years: 2016 - 2022

Vans High School Custom Culture was created to inspire and empower high school students to embrace their creativity through art and design and bring attention to diminishing arts education budgets. Custom Culture High School is a national high school customization competition using blank Vans shoes to be customized around the specific themes.